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I don't get onto Ebonite for their releases because it has to be hard to balance releases for 4 different brands at lets say 3 different performace levels. I think they let the Mission its legs for a long time before the Mission 2.0. I can't speak for the 2.0 sales figures but if I was running a company and released a ball that maybe didn't sell the way I wanted it to I would bring out the next ball a little faster. If a ball is selling really well and I can extend the period before the next ball to do more R&D and maximize the profit potential of the last ball I would wait longer. In the world of whiny bowlers it has to be hard to juggle this kind of stuff.
February 24, 2011 at 12:35 AM